Jeju Island, also known as the "Island of the Gods," is a popular vacation spot for Koreans and foreigners. It remains the top honeymoon destination for Korean newlyweds, and is also regarded as one of the top honeymoon destinations in the world. Despite attempts to market the island as "the Hawaii of Korea," climatologically and geographically it bears little in similarity to the Hawaiian Islands in the U.S. The island offers visitors a wide range of activities: hiking on Halla-san (South Korea's highest peak) or Olle-gil(routes), catching sunrises and sunsets over the ocean, riding horses, touring all the locales from a favorite television K-drama, or just lying around on the sandy beaches.
Although tourism is one of the main industries on the island, many of the hotels and other tourist areas are run by mainland companies, so much of the income never gets put back into the local economy. Also, since the attractions are geared towards tourists, many of the entrance fees can be hefty (although the locally owned and operated ones tend to be cheaper). Similar to Gyeongju and some other areas, local residents can enter most places for free or for a steeply discounted price.