SOGO (Fuxing)

Shopping No. 300, Section 3, Zhongxiao E Rd, 大安區 台北市 Taiwan 106 Published on: 13-11-2015

11:00 AM - 09:30 PM
Apparel & Accessories
Food & Spirits
Cosmetic & Beauty
Art & Handmade
Local souvenir
15.00 USD

SOGO (Fuxing) is good for

Good for family with kids Family with kids Good
Good for senior Senior Good
Good for couple Couple Good
Good for solo Solo Good
Good for group Group Good
Taiwan's first SOGO Department Store, the Zhongxiao store sports a Tokyo-made. "It is Small World" clock above the front gate.

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Why SOGO (Fuxing) is special ?

Taiwan's first SOGO Department Store, the Zhongxiao store sports a Tokyo-made."It is Small World"clock above the front gate. The store targets consumers of all ages and interests and is connected to Zhongxiaofuxing subway station and the underground shopping street.

The Fuxing store specializes in name brands and luxury goods. Spacious shopping floors aim to provide a more comfortable and abundantly stocked shopping arena. Renown architect Li Zuyuan designed the store's green exterior to express the department store's aspiration to become Taipei "City Jade". The entire department store houses several shops of well known brands like Hermes, Chanel, Tory Burch and many more. Items sold are on the high end. But it's also an interesting place to go window shopping though for tight-budgeted people.


How to get to SOGO (Fuxing)?

By MRT: Bannan Line; Wenhu Line

■Zhongxiao Fuxing Station

Please take the Taipei MRT Blue Line, Bannan line or Brown Line, Wenhu line, get off on Exit 2 at Zhongxiao Fuxing Station, and walk to Fuxing Store, Pacific SOGO Department.

By Bus

■Zhongxiao East Road

204、204(Shuttle)、212、212(straight)、232、232(deputy)、262、262(Shuttle)、299、605、605(deputy)、605(Xintai 5th line)、Zhongxiao Line

■Fuxing South Road


By Car

■PPlease drive along Zhongxiao East Road to the intersection of Dunhua South Road and Fuxing South Road

Parking Lot B4F 〜 B6F

Open daily from 9 am - 10:30 pm

Parking info: When purchasing over NTD$ 500, you can get a voucher in exchange for a half -hour free parking with an e-invoice or a sales description of the same day.

When spending over NTD$ 3,000, you can get free parking for three hours. After more than three hours, the rates are according to the standard price charges. (NTD$ 120/per hour)

Parking card demagnetization service: Card member service center 9F and Information Desk B2,City'Super Information Desk B3, Fuxing Store


Selling points

  • “Big Departmental Store”
  • “Sogo Department Store, Taipei”
  • “Fantastic shopping”
  • "Great shopping experience"
  • "Great shopping mall"
  • “Big Departmental Store”
  • “Sogo Department Store, Taipei”
  • “Fantastic shopping”
  • "Great shopping experience"
  • "Great shopping mall"
Suggested Itinerary for 5 Days in Taiwan

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5.0 days
567.12 USD
Total travel distance
Number of places
28 places




No. 300, Section 3, Zhongxiao E Rd, 大安區 台北市 Taiwan 106

Plan a trip to Taipei based on your personalized interests.

Tips for you

  • Sun-Thu: 11am-9.30pm  Fri-Sat and the day before holiday: 11am-10pm
  • One of the biggest attractions there is the Yamazaki bakery in the bottom basement level.
    What to see
  • Try to arrive 10mins before 11am opening time to see the musical clock atop the ground floor main entrance.
    What to see
  • This SOGO is just across the street from the Zhongxiao SOGO.
  • It is well located, with two MRT lines in the basement, so it is convenient to get to
  • If you spend more than NT$3,000, head to the Customer Service Desk to process your VAT refund dox.
    Things to do


TripAdvisor View more

I had to buy some presents and were sent to Sogo.Honestly, nothing is special about these department stores.Nothing you can't find in Europe.Nothing is cheaper that your locl shops too. Spend almost 3 hours there to find nothing.Disappointed.

TripAdvisor View more

They were having a sale that day i went so i bought so many cosmectics and at the mens department my husband bought something he like too!

TripAdvisor View more

If you are from the U.S., it's unlikely that you will find this large department store interesting or worth spending time or money in. The prices are very high and I didn't spot any items that I couldn't find (at better prices) in the states.The only thing I found interesting, and not really in a good way, was the layout of the merchandise. In the U.S., department stores are laid out (surprise) by department. In other words, the shoe department is in one location inside the store, jeans are in another location, and luggage in yet another. Not so in this store. Here the departments are laid out by brand, not by item. All Hilfiger items are co-located with all other Hilfiger merchandise. All Polo items are located together. Etc., etc. If you're looking for a pair of men's shoes, be prepared to roam the entire menswear floor looking over each brand's section for their shoes. This might be fine if you're overly loyal to any single brand, but most folks I associate with prefer to make comparisons in a side-by-side fashion: shoes with other shoes, luggage with other items of luggage.I went to Sogo with the idea of buying a rolling suitcase for my return trip. But the need to scour an entire floor for all the available bags and then remember the features and prices of what I'd already seemed was just too bothersome. I left the store shaking my head.Perhaps you aren't bothered by high prices. Or perhaps you prefer to view merchandise by brand versus by department. If so, you might like this store and find it charming. As for me, I'm going to take my luggage search elsewhwere. Hopefully, I can find a store where locating the right bag isn't such a chore.

TripAdvisor View more

Fantastic place to look around and do abit of designer shopping

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