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Why Hoi An Market is special ?
The market is busy throughout the day with locals bargaining hard alongside tourists so its best to arrive first thing in the morning. The negotiating over fish usually starts around 07:00 as the fishermen drop their catch off and the market vendors and local buyers dive in to get the best fish. Be warned that it can get very messy, nevertheless it's certainly a sight not to be missed.
Inside the market there are also plenty of live ducks and chickens tied together and ready for sale alongside row upon row of Vietnamese cooking ingredients. The smell can get quite strong as the day heats up and the market will also become a lot busier and louder as the day progresses. If you want to avoid this, then head to the east side and the large shed type building which houses the tailors and all manner of Asian silk and textiles.
What to explore at Hoi An Market?
Apart from shopping for clothing, the central market in Hoi An is an amazing stop for food lovers.
Row upon row of sparkling stainless steel benches laden with fresh raw ingredients, burners, juicers and oodles of noodles sit under vast, high ceilings, which help to keep things from getting a bit heated in what would otherwise be a vast oven.
Each stall offers just one or two dishes. Among the most popular are cau lao, pho and mi quang, but with each vendor sticking to their own family recipe it’s quite possible that no two stalls serve quite the same thing — it’s perhaps a bit like your favourite spag bol, for which we bet you’ve got a ‘secret’ ingredient!
Every dish is prepared to order with the broth or slow-cooked meat prepared each morning before the doors open at 07:00, and the noodles, herbs and vegetables topped up fresh from the surrounding market throughout the day. Stall owners work together which means if you want a juice from one stall, plus a cau lao and a country pancake from another, they will bring it all to you in one place, saving you the strain of searching up and down while your lunch gets cold.
They are a friendly lot here and do love to have a foreign face at their stall. You’re practically guaranteed to find someone ecstatic at being able to practise their English, which is a great way to find out a little bit more about Hoi An and its people. It’s like dining with the family and sometimes it’s good to have someone to explain exactly what it is you are about to devour.
Prices are fixed and advertised at 20-25,000 VND a dish depending on serving size, with smoothies and juices coming in at approximately 20,000 VND and a small bottle of water setting you back 5,000 VND; you do pay what the locals pay here.
Everyone should try a meal at the market food hall at least once during their stay.
If you prefer your dining experience to be a little more decadent, the Market Restaurant on An Hoi is a pricier option with similar dishes. For street food proper you should head to the vicinity of Tran Cao Van Street and its surrounds. A good restaurant offering all these things on the menu as well as the most divine wontons at decent prices is the Little Menu at 12 Le Loi Street. For a similar “real” local dining experience you simply must try the country pancakes at Ba Le Well; this is one of the most fun dining experiences you can have on a budget in Hoi An.
How to get to Hoi An Market?
It's located in the main entrance of Tran Phu Street, Hoi An so it's to find.
- Lovely market, nice people, big bargains..
- Great for trying local food!
- Indoor food market
- A vibrant and alive place
- Prepare yourself for the hassle factor
Tran Phu Street, Hoi An, Vietnam
Tips for you
This market sells all kinds of meat, vegetables, fresh produce of all kinds, watch how the locals chop up the meat with large cleavers, I did love all the fresh herbs and colourful fruits but the overwhelming smells drove us outside.
A wet market selling meat, seafood, vegetable & fruits. Sort of connecting to the market are some small shops selling souvenir, caps, titbits. Around the rmarket by the roadside on the floor there are many people selling fruits, vegetable, chicken, seafood too. There are also carts selling donuts, crab fritters, banh mi, sausage, meat balls. A few steps away, there are shops selling souvenir and clothing. They quote very high price, some as high is 5 times so bargain hard and walk around check prices in a few shops or stall first.
If you go to the back of the market there are tables set up around little kitchens. The food we had was normally very good and cheap and while the owners don't speak much English they have menus in English and you can point. A lot of then do little buffets in addition to selling individual dishes such as cau lau. We were not on a budget but ate here cause he food looked authentic and it was a fun atmosphere. The central market is a good place to be. Go by lunch. Everything closes by 1 or 2
We've been several times now - Don't even think about going to Hoi An without visiting the markets! You can buy some awesome quality tailored clothes, get fresh fruit, food, jewelry, toys, have shoes made - just about everything. There are heaps of local cafes and restaurants in the area which most are amazingly well priced, delicious food! To sum up our time there: w